BALLIN INAUGURATES ITS NEW SHOWROOM IN THE HEART OF MILAN

Milan, 25th February 2011. Ballin shoe factory, leader in the craftmade production of luxury footwear and symbol of excellence in Made in Italy, announces the opening of its new showroom in Milan, in the very heart of the city.

The space, dedicated to the consolidation of the brand's commercial structure, will open during Milan's fashion week and in line with the company's International relaunch project it will rise in the city's centre, precisely in Via Santo Spirito 13 on a single storey 200 square metre surface.
The inside, coherently with the brand's image, recalls the atmospheres of a private home, where sobriety and sophistication are not merely sought after but made tangible, to recall the brand's typical values of elegance and craftsmanship.

Interior decorations are marked by neutral colours, contrasting with a turquoise entrance designed to differentiate exhibiting spaces from welcoming ones. The showroom's central area is an environment which recalls an atelier where distinctive craftmade creations of Made in Italy can be viewed.
Sofas, armchairs, mirrors and carpets in neutral shades complete the decors, confirming the home atmosphere researched by Florence's Studio Ciompi which took care of the concept.

The new showroom will be inaugurated on the 25th of February during Milan's fashion week. The company's international clients will have the chance to visit the new exhibiting space also during the next Micam exhibition.