Anna Sui Honored With �Classic Icon of Fashion and Design�

Anna Sui Honored With �Classic Icon of Fashion and Design� Award at the China Fashion Awards

On May 21st, Enjoyoung Media Co., Ltd (referred to as “Enjoyoung Media”) together with its multi-media industry group announced the commencement of the brand “Enjoyoung Media.” This past Saturday in Beijing, Enjoyoung Media successfully executed the China Fashion Awards.
Shanghai, the City of Fashion has Nurtured the Cosmopolitan Fashion Media
With the city’s rapid development and the coming of the 2010 Shanghai World Expo, Shanghai is wielding its enchanting power over the whole global fashion industry. As is globally true that a city with prosperous fashion industry is often the center of fashion media industry, the fashion media industry in Shanghai has in turn played a significant role in stimulating the growth in the culture and fashion industry.
Enjoyoung Media Co., Ltd, one of the stimulating forces in the Shanghai’s fashion industry, is wholly owned by Shanghai Media Group (SMG).
SMG was established originally as Shanghai Fashion and Culture Media Co., Ltd. and changed into its current name in 2009. SMG is now one of China’s most influential media enterprises in the popular culture category which generate the largest revenue and hold the highest market value. The company boasts the distinctive corporate philosophy “to lead the trend and promote quality lifestyle” and its unique operation concept “combining diverse transmission channels: television, internet and face-to-face interaction”.
The rapid-growing industry group has its business covering from traditional media forms: television and magazine to new ones: website/e-commerce, e-journal, TV/newspaper on mobile phone and specially-designed ring tones. There will also be media events such as awards ceremonies, exhibitions, forums, cultural festival events and carnivals. Coming up soon are Enjoyoung popularity chart of big-brand products, reports, book series, audio and vision products and daily-use series commodities. Along with which, franchised stores, cinemas, membership cards and club system will also be created.
Names of Stars to be Present at “2009 China Fashion Awards” Revealed Exclusively in Shanghai
The grand “2009 China Fashion Awards” were held on the same day at Fashion New Landmark in celebration of the birth of “Enjoyoung Media”. The award ceremony has its predecessor “Style Awards”, which was founded in 2002 and has since become the biggest annual award event in China’s fashion industry. This is the very first time the event is to be held in Beijing, which signifies a turning point of the enterprise: “Enjoyoung Media” is going national.
Wang Xiaoya(???) and Lin Hai(??) co-hosted the ceremony this year. Celebrities such as Song Hye kyo, Zhou Xun, Gigi Lueng, Valen Hsu,Sun Nan, Lin Xilei, Zhang Yuqi, Hou Peiceng, Yang Qianhua, movie director Way Keung Lau and Wang Quan’an, Hello Kitty along with her creator attended the event and shared the glory.
Anna Sui attended the awards ceremony and was honored with the “Classic Icon of Fashion and Design” Award. During the awards ceremony, guests were treated to 2 runway shows that both Anna Sui and Ji Cheng staged for the occasion. The Anna Sui runway show featured key looks from her Fall/Winter 2009 Collection and was met with great enthusiasm from the crowd.